One of the essential insurance covers for a tech business is cyber liability. Cyberattack is among the greatest risks for most, if not all, businesses.
In the current business environment, where many companies are either contemplating letting their employees work from home on full time or a few days a...
Starting a business during a pandemic might seem like the least successful venture to undertake. First, raising capital could be a problem. Second, finding the right customer base when everyone is trying to save the little they have could pose a problem. There is also the issue of whether...
Entrepreneurs must wear various hats in the current eCommerce and digitalization era and adapt to all technological perks to remain relevant and gain optimal traction. Moreover, thanks to social media platforms such as LinkedIn and Facebook, social media marketing popularity has surpassed expectations.
Businesses of all sizes have to leverage...
The world is always going digital. Nowadays, there seems to be a digital platform for almost every goods or service that companies offer, even the least expected ones. As more startups crop up globally, tech startups seem to be taking quite a significant share in the pie.
Whichever industry your...
Companies often seek funding sources to get off the ground and expand their outreach. It's a typical aspect of most businesses' quest for optimal success. This is especially true for startups and SMEs, where financial challenges impede their maturation.
It's only reasonable for such entities to leverage the multitude of...
Establishing a solid online experience has become the utmost priority for most businesses. As lucrative it is for your startup to join the online bandwagon, there are also risks and limitations. Cyberattacks being the prevalent and most intimidating factor.
Startups and small businesses might be alluring to cyber-criminals because they...
Starting a business is one thing, but running a business is entirely a different thing. Apart from requiring your absolute dedication and attention, the level of your skills in various business aspects goes a long way in ensuring your startup survives. If you are starting a business in 2021,...
Besides Google, YouTube is a reckoning force in the search engine program. It's astute for your startup to capitalize on the most prevalent and largest video content platform to bolster its chances of success. By creating relevant content, you can communicate directly to your intended target audience, reach a...
Startup owners must always be on top of their venture's finances and taxes to ensure efficiency, higher chances of obtaining financing, and, importantly, seamlessly identify risks and opportunities for the business.
Although it might not be complex to keep track of your startup financial statements and maintain accurate financial records...
Being aware of various technological perks and embracing the relevant tools gives your startup a competitive edge in the marketplace and bolsters its chances for success. What's more, progressive improvement and automation, especially in marketing strategies, are essential aspects that will ultimately lead to any venture's maturation.
Marketing funnels are...
Insufficient prowess is a top reason why many startups close their doors. Finding suitable candidates to handle the venture's critical operations can be intimidating for most emerging startups and SMEs. Making a bad hire can be expensive and detrimental in the long haul.
Unfortunately, there isn't a one-size-fits-all approach to...
This is the decade of influencer marketing. If your growing venture hasn't yet incorporated influencer marketing in its operations, or worse, heard of this new and fast-growing customer acquisition method, you ought to assess your marketing strategies. Influencer marketing growth and its success have surpassed expectations. Email marketing and,...
Given the success rate of startups, 10%, it's reasonable to gather why entrepreneurship isn't a forte many people excel at. But, contrary to what some individuals might perceive, businesses do not crumble overnight or rather suddenly. Instead, it's a gradual and almost inappreciable process that business owners might fail...
Different marketing tactics such as email marketing will play a vital role in ensuring your startup becomes a success story. Email is one of the most prevalent means of communication across the globe. It's sensible enough for startup owners to capitalize on this trend to connect with their target...
ReCasher Investment Loyalty Program
ReCASHer is a recent launch in the fintech space. It plans to revolutionise the loyalty program space by making it more attractive and profitable for merchants and for consumers to use.
In today's world, people are trying to make their money go further and last longer, it is...
Besides achieving independence and financial success, entrepreneurs can have varied objectives and mottos that change with time. But ultimately, the core objective of every business owner is to see the venture they've put many resources into, gain traction and secure an optimal level of success.
And what's a more lucrative...
2020 might have been a rough year for businesses, and your small business could still be taking time to recover. But to keep your small business going, you must understand your small business’s finances and manage every aspect of these finances.
Among other reasons, lack of proper financial management is...
Marketing is one of the most effective strategies for propelling your business to a scalable height regardless of its size. Email and influencer marketing are some of the most potent and cost-effective marketing techniques we have shed many insights upon.
In this masterpiece, we will elucidate a highly targeted form...
Businesses are seeing the immense potential for establishing a solid online experience that delivers the needs of their clients and partners. In this fast-paced modernization era, brands and businesses have to ride on the ever-dynamic e-commerce bandwagon to remain competitive and match customer expectations.
Yes, setting your online business may...
Entrepreneurs must wear various hats to propel their venture to scalable heights. That includes being on top of your startup's finances and taxes. Moreover, proper accounting and bookkeeping are the cornerstones of a healthy organization.
Keeping track of your startup's financial statements and maintaining accurate financial records ensures your startup...