Incorporating various marketing tactics in your startup’s operation will play a vital role in ensuring your startup keeps its doors open. Email marketing, conversational marketing, social networks, and viral marketing are just some of the most powerful yet cost-effective marketing techniques for generating leads and scaling your startup.
Also, in...
Besides Email Marketing, social media marketing is a fast-growing customer acquisition method, and there is no doubt this trend will keep up in the foreseeable future. Facebook, Instagram, Twitter, TikTok, and LinkedIn are some of the pervasive social networking websites that have taken digital marketing by storm.
It's reasonable enough...
Seeing the venture you have put many resources into gaining traction and securing an optimal success level is the core objective for all entrepreneurs. Still, it's not a forte most business people excel in.
Scaling your startup to the next level isn't a walk in the park. You have to...
Besides achieving independence and financial success, entrepreneurs can have varied objectives and mottos that change with time. But ultimately, the core objective of every business owner is to see the venture they've put many resources into, gain traction and secure an optimal level of success.
And what's a more lucrative...
The utmost priority of every entrepreneur is to create value in the project they have spent many resources on. That is to ultimately expand their business and scale up to a prominent enterprise. But what's the perfect context of expansion?
Is it to acquire new office space, hire extra help,...
A financial or accounting ratio is a valuable tool all entrepreneurs must know for a viable business. Each financial ratio, as we have outlined in this masterpiece, has a purpose. However, financial ratios predominantly play a critical role in evaluating a company's progress against its present goals, competitors, and...
Raising money to get your startup off the ground is often the most significant impediment for your growing venture on the path to securing a solid chance of success. And it's no surprise that's usually where even the most creative and promising startups bite the dust.
However, with a proper...
For an investor looking to sell or buy a business, many factors can determine the worth of a business. And, it goes without saying, understanding the differences between value vs. price is undeniably the most potent investment tactic.
It's usually the jumping-off point for estimating the cost of a deal...
A popular misconception in the business realm is that only the big and established brands require the help of project management tools. As a result, some entrepreneurs, especially those at the outset of setting their business off the ground, undervalue the immense power of project management tools.
Disregarding your business's...
Given the success rate of startups, 10%, it's reasonable to gather why entrepreneurship isn't a forte many people excel at. But, contrary to what some individuals might perceive, businesses do not crumble overnight or rather suddenly. Instead, it's a gradual and almost inappreciable process that business owners might fail...
Professional Services Automation (PSA) is a hat all entrepreneurs must wear in this ever-dynamic realm of eCommerce.
Integrating PSA into your client management process and, even better, into the majority of your startup's operations leads to better customer satisfaction and a consistent approach for planning, managing, and calculating the performance...
Your startup's operations can be quite overwhelming. You have to ensure you meet customers' deadlines and within the allotted budget, keep your client management process in check while keeping your team members and other stakeholders contented. Not to mention, your primary purpose as an entrepreneur is to make your...
Your first year in business can be pretty overwhelming. From the diverse learning, making mistakes, hitting incredible highs, questioning your opinions, and most of all, filing taxes.
We know taxes are quite challenging, especially if you have no background in accounting/ but, it shouldn’t take away the exhilaration of being...
It's reasonable enough that every entrepreneur intends to maximize the startup's value they have put many resources into while still ensuring that the overall selling costs are at the bare minimum.
Other than understanding the difference between value vs price, unexpected bills and taxes will determine what your net sales...
In this fast-paced modernization era, businesses of all sizes appreciate the immense potential of hiring third-party services and, in particular, extremely qualified talent to handle most of their operations. Popular sites such as Upwork, Freelancer, and Fiverr are just some of the prevalent sites for outsourcing skilled freelancers to...
Client management is a hat you must wear if you intend on keeping your startup's doors open. Even with the proper project management tools (meeting deadlines and finishing a project within the allocated budget), you will most likely struggle to fulfill customers' demands without appropriate and effective client management...
Reports about data security breaches have recently flooded the majority of mainstream media outlets. However, as much as most top businesses and brands rely on the 'online or digital wave' to meet customers' demands and remain competitive, cyberattacks are ever on the rise and constantly evolving.
What may begin as...
More than ever, digital technology is an important aspect for any business, especially small businesses. The problem, however, arises in the transformation process. Without a well-planned strategy, the whole process could be expensive and useless.
As you plan a digital transformation for your small business, here are 3 key tips...
Establishing a solid online experience has become the utmost priority for most businesses. As lucrative it is for your startup to join the online bandwagon, there are also risks and limitations. Cyberattacks being the prevalent and most intimidating factor.
Startups and small businesses might be alluring to cyber-criminals because they...
Turning your idea into a viable venture is just the beginning. The next impediment you have to get across is finding the appropriate persons willing to spend on the products or services your startup is offering.
Your startup finding its right customers and attracting them at an early stage guarantees...
