Generative AI is truly revolutionizing the startup landscape by providing tools that streamline operations, enhance customer interactions, and boost marketing strategies. Contrary to the fear that it might replace human jobs, it has instead become an ally in enhancing productivity. Let's dive into how you can harness the power...
This is the decade of influencer marketing. If your growing venture hasn't yet incorporated influencer marketing in its operations, or worse, heard of this new and fast-growing customer acquisition method, you ought to assess your marketing strategies. Influencer marketing growth and its success have surpassed expectations. Email marketing and,...
More than ever, digital technology is an important aspect for any business, especially small businesses. The problem, however, arises in the transformation process. Without a well-planned strategy, the whole process could be expensive and useless.  As you plan a digital transformation for your small business, here are 3 key tips...
Achieving independence, financial success, and ultimately, your startup gaining traction and securing an optimal level of success are the core objectives for all entrepreneurs. Expanding your startup across borders is an ideal growth strategy you need to take your venture to the next level.  In a day and age dominated...
Getting funding for a startup, especially loan applications from financial institutions, is not usually straightforward. Many entrepreneurs have had banks close their doors on the, even when they believe they have done everything right with their loan application. So, what could have gone wrong? Why was your startup’s loan...
As stated in a previous post, pre-employment testing can be an important aspect of scoring the best candidates for your startup. Apart from attracting excellent talent, it also helps enhance your new business’s productivity, performance, and objectivity. Making a wrong hiring decision will not just cost you a bad...
Insubstantial funds at the beginning are a significant impediment hindering the maturation of many startups. In addition, a startup operating cost can be overwhelming, making it difficult for your yet-to-be-established venture to keep its doors open. Therefore, it's paramount for all startup owners to be savvy in reducing business...
Digital marketing is an excellent strategy for offering your startup optimal visibility and propelling it to a scalable height. Online marketing is a conglomerate of several tools such as influencer marketing, email marketing, e-commerce marketing, search engine optimization (SEO), search engine marketing (SEM), and many more.  Although used interchangeably in...
Insufficient prowess is a top reason why many startups close their doors. Finding suitable candidates to handle the venture's critical operations can be intimidating for most emerging startups and SMEs. Making a bad hire can be expensive and detrimental in the long haul.  Unfortunately, there isn't a one-size-fits-all approach to...
Google and Facebook are a reckoning force in the digital advertising realm. With billions of users visiting the platforms daily, it's reasonable for startup owners to capitalize on such potent and effective advertising techniques to expand their brand's outreach.  Alongside email marketing, advertising on Google and Facebook will offer your...
Money Alive has a mission to  Engage, Educate and Empower those of us who have are approaching their retirement or are already enjoying it. They plan to do so through a series of educational video journeys. Information is power, and MoneyAlive will educate to make hard decisions, easier to make. Ian...
As a startup owner, it’s essential to track specific metrics to take your organization to a new level. Unfortunately, a prevalent mistake some entrepreneurs make, especially after launching their venture, is focusing solely on revenue and profits.  Don’t get it wrong. Yes, keeping track of your startup’s revenues and profits...
Entrepreneurship is a wild ride filled with ups and downs, and anyone embarking on this journey could use a trusty guide. Enter Foundr, a treasure trove of resources designed to help budding and seasoned entrepreneurs alike. Whether you're just dipping your toes into the business world or you're a...
Silent partners might just be the unsung heroes of the business world. They offer the financial lifeline that startups and small businesses often desperately need without demanding control or a say in daily operations. If you're looking to kickstart your business while keeping the reins firmly in your hands,...
In a recent post, 5 Top Reasons Your Startup Needs A Project Management Tool, we gleaned detailed insights on how incorporating project management tools could be an essential element to propel your startup into scalable height. Entrepreneurs have to adapt to several perks to take their organization to a new...
Reports about data security breaches have recently flooded the majority of mainstream media outlets. However, as much as most top businesses and brands rely on the 'online or digital wave' to meet customers' demands and remain competitive, cyberattacks are ever on the rise and constantly evolving.    What may begin as...
 Invesdor review with Mikko Savolainen Mikko Savolainen is communications manager at Invesdor, a firm which helps startups source financing from the crowd. In this interview, he explains how invesdor works and why startups are an important part of the economy. What problem is Invesdor solving? Simply put, we’re enabling growth companies to tap...
In this fast-paced modernization era, businesses of all sizes appreciate the immense potential of hiring third-party services and, in particular, extremely qualified talent to handle most of their operations. Popular sites such as Upwork, Freelancer, and Fiverr are just some of the prevalent sites for outsourcing skilled freelancers to...
The past two years have revolutionized the way of working. As a result, many businesses have had to evolve how they handle their operations according to pandemic guidelines. A decade ago, most of the global workforce was hardly acquainted with hybrid and remote work models.  However, the height of the...
Yes, your startup is on the path to securing a solid chance as a successful venture. Your products or services are valuable to consumers, and you intend to target a broader audience. Bootstrapping your growing venture may be a formidable prospect filled with uncertainty. Franchising your startup is a feasible...
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