Google and Facebook are a reckoning force in the digital advertising realm. With billions of users visiting the platforms daily, it's reasonable for startup owners to capitalize on such potent and effective advertising techniques to expand their brand's outreach.
Alongside email marketing, advertising on Google and Facebook will offer your...
Entrepreneurs must wear various hats to propel their venture to scalable heights. That includes being on top of your startup's finances and taxes. Moreover, proper accounting and bookkeeping are the cornerstones of a healthy organization.
Keeping track of your startup's financial statements and maintaining accurate financial records ensures your startup...
Establishing a solid online experience has become the utmost priority for most businesses. As lucrative it is for your startup to join the online bandwagon, there are also risks and limitations. Cyberattacks being the prevalent and most intimidating factor.
Startups and small businesses might be alluring to cyber-criminals because they...
The utmost priority of every entrepreneur is to create value in the project they have spent many resources on. That is to ultimately expand their business and scale up to a prominent enterprise. But what's the perfect context of expansion?
Is it to acquire new office space, hire extra help,...
The E-commerce space is hitting record highs, even after the roof-shattering sale records sites like Amazon had at the onset of the Covid-19 pandemic. As more companies go digital and allow employees to work from home, easy access to e-commerce for various purchases is becoming a household favorite.
Not only...
2020 might have been a rough year for businesses, and your small business could still be taking time to recover. But to keep your small business going, you must understand your small business’s finances and manage every aspect of these finances.
Among other reasons, lack of proper financial management is...
Greenstat AS is a startup company with a focus on green energy investments in Norway. Their Invesdor campaign will be launched shortly. We have interviewed Vegard Frihammer CEO of Greenstat AS to give an insight into his team, company and plans.
Any company that is creating multiple sources of energy and...
Reports about data security breaches have recently flooded the majority of mainstream media outlets. However, as much as most top businesses and brands rely on the 'online or digital wave' to meet customers' demands and remain competitive, cyberattacks are ever on the rise and constantly evolving.
What may begin as...
Your first year in business can be pretty overwhelming. From the diverse learning, making mistakes, hitting incredible highs, questioning your opinions, and most of all, filing taxes.
We know taxes are quite challenging, especially if you have no background in accounting/ but, it shouldn’t take away the exhilaration of being...
Raising money to get your startup off the ground is often the most significant impediment for your growing venture on the path to securing a solid chance of success. And it's no surprise that's usually where even the most creative and promising startups bite the dust.
However, with a proper...
Being on top of your startup's finances and taxes is paramount to ensure the maturation of your entity. The knack of navigating financial statements, maintaining accurate financial records, and understanding your tax obligations will go a long way in ensuring your growing venture stays on the right side with...
A financial or accounting ratio is a valuable tool all entrepreneurs must know for a viable business. Each financial ratio, as we have outlined in this masterpiece, has a purpose. However, financial ratios predominantly play a critical role in evaluating a company's progress against its present goals, competitors, and...
ReCasher Investment Loyalty Program
ReCASHer is a recent launch in the fintech space. It plans to revolutionise the loyalty program space by making it more attractive and profitable for merchants and for consumers to use.
In today's world, people are trying to make their money go further and last longer, it is...
In this fast-paced modernization era, entrepreneurs must adapt to the ever-evolving technological perks for their venture to remain relevant and gain traction. Social media marketing through influencer marketing, advertising on Facebook and LinkedIn has enabled businesses to attain optimal visibility, increase lead and sales, and expand their outreach.
There are...
The world is always going digital. Nowadays, there seems to be a digital platform for almost every goods or service that companies offer, even the least expected ones. As more startups crop up globally, tech startups seem to be taking quite a significant share in the pie.
Whichever industry your...
Starting a business is one thing, but running a business is entirely a different thing. Apart from requiring your absolute dedication and attention, the level of your skills in various business aspects goes a long way in ensuring your startup survives. If you are starting a business in 2021,...
Besides Google, YouTube is a reckoning force in the search engine program. It's astute for your startup to capitalize on the most prevalent and largest video content platform to bolster its chances of success. By creating relevant content, you can communicate directly to your intended target audience, reach a...
