As a startup owner, it’s essential to track specific metrics to take your organization to a new level. Unfortunately, a prevalent mistake some entrepreneurs make, especially after launching their venture, is focusing solely on revenue and profits.
Don’t get it wrong. Yes, keeping track of your startup’s revenues and profits...
Every entrepreneur wants their startup to be a success story, like being the next Uber or Facebook. But running a marketing campaign should not be the only focus for an entrepreneur who wants to highlight their startup to the world.
You have to deal with and understand many issues, legal,...
Professional Services Automation (PSA) is a hat all entrepreneurs must wear in this ever-dynamic realm of eCommerce.
Integrating PSA into your client management process and, even better, into the majority of your startup's operations leads to better customer satisfaction and a consistent approach for planning, managing, and calculating the performance...
This is the decade of influencer marketing. If your growing venture hasn't yet incorporated influencer marketing in its operations, or worse, heard of this new and fast-growing customer acquisition method, you ought to assess your marketing strategies. Influencer marketing growth and its success have surpassed expectations. Email marketing and,...
ReCasher Investment Loyalty Program
ReCASHer is a recent launch in the fintech space. It plans to revolutionise the loyalty program space by making it more attractive and profitable for merchants and for consumers to use.
In today's world, people are trying to make their money go further and last longer, it is...
Apart from having a website for the online presence, many companies are now investing in mobile apps. It gives one a competitive edge against their competitors, reaches the younger demographic, and allows one to connect better with their customers. Many customers now prefer to use a mobile app to...
Marketing is one of the most powerful and effective techniques to offer your startup optimal visibility and propel it to a scalable height.
Regardless of your startup's marketing strategy, niche marketing, email marketing, influencer marketing, just to mention a few, all fall into two broad categories: pull marketing or push...
Raising money to get your startup off the ground is often the most significant impediment for your growing venture on the path to securing a solid chance of success. And it's no surprise that's usually where even the most creative and promising startups bite the dust.
However, with a proper...
As an entrepreneur, the last thing you want is for your small business to be caught on the wrong side by the taxman. That means being on top of your companies financials and taxes. While getting a tax professional helps you manage the taxman and other tax issues professionally,...
In this fast-paced modernization era, entrepreneurs must adapt to the ever-evolving technological perks for their venture to remain relevant and gain traction. Social media marketing through influencer marketing, advertising on Facebook and LinkedIn has enabled businesses to attain optimal visibility, increase lead and sales, and expand their outreach.
There are...
Savvy entrepreneurs must be aware of all prevailing technological perks and, importantly, should be capable of embracing the relevant tools that will lead to their entity’s maturation. This is especially critical in a day and age influenced by eCommerce and online shopping.
Our recent post touched more on payment processors...
Entrepreneurs must wear various hats in the current eCommerce and digitalization era and adapt to all technological perks to remain relevant and gain optimal traction. Moreover, thanks to social media platforms such as LinkedIn and Facebook, social media marketing popularity has surpassed expectations.
Businesses of all sizes have to leverage...
Entrepreneurs have to wear various hats to keep their venture's doors open in the current eCommerce era. And, knowing how to ensure there are enough products to satisfy your clients' demand without creating an overstock while concurrently avoiding gluts and shortages is a forte all entrepreneurs ought to glean...
In a recent post, 5 Top Reasons Your Startup Needs A Project Management Tool, we gleaned detailed insights on how incorporating project management tools could be an essential element to propel your startup into scalable height.
Entrepreneurs have to adapt to several perks to take their organization to a new...
More than ever, digital technology is an important aspect for any business, especially small businesses. The problem, however, arises in the transformation process. Without a well-planned strategy, the whole process could be expensive and useless.
As you plan a digital transformation for your small business, here are 3 key tips...
Entrepreneurs must wear various hats to propel their venture to scalable heights. That includes being on top of your startup's finances and taxes. Moreover, proper accounting and bookkeeping are the cornerstones of a healthy organization.
Keeping track of your startup's financial statements and maintaining accurate financial records ensures your startup...
It’s no doubt, email marketing, influencer marketing, conversational marketing, and viral marketing are some of the most potent yet cost-effective marketing strategies to propel your startup to scalable heights. Still, and akin to all marketing strategies, without a practical and proper approach, you might as well be setting your...
