KuCoin Overview

• Business model: Crypto Currency Exchange
• Symbol: KCS
• Coin type: ERC20
• Token benefit: Owners will earn a share of revenues will come from exchange fees.
• Current issuance: 200 million, of which 100 million by the team and advisors. The founders and advisors will be locked until Sept 2018 and Sept 2021 respectively.
• Value:  Good Customer service, Secure platform, Bank-level encryption

Opportunities for KuCoin

• KuCoin can grow as the cryptocurrencies market grows. The top 10 platforms in the world transact 10 million each with an average commission rate of 0.1% this a revenue stream of $100,000 per day. Fees on Poloniex start at 0.15% and on Bittrex at 0.25%
• KuCoin is focused on marketing, with many incentives for its users to promote Kucoin. This creates liquidity, community and fee revenues.
• Encryption and security of the platform is similar to banks, They use a system of macro and micro bank wallets.
• Strong business continuity and disaster recovery planning.
• Can transact more than 2 million transactions a second.
• Users holding KCs will
  • Jointly be awarded 50% of the trading fees.
  • Discounts on their trades
• 10% of the net profit will be used to buy back KuCoin coins until they buy 100,000 tokens.
• The Team seems to have a reasonable amount of experience in managing large projects.
• KuCoin has an emphasis on R&D, in the future, they plan to decentralise certain parts of the exchange.
• KuCoin offers Coin pairs before other exchanges do. This will enable them to capture market share.
• Deposits into the platform completed within 2 minutes and withdrawal within 10 minutes.
• Neo deposited on KuCoin receives GAS
  KuCoin has a working exchange, this is a proof of value! Compared to many other ICOs this is a more solid value proposition.
  Users can recommend their friends to KuCoin, by doing so they will earn a slice of their trading fees.
• KuCoin’s referral system, gives 40% of trading fees to the users.  according to this announcement: https://news.kucoin.com/en/kucoin-will-launch-invitation-bonus-plan-on-1st-october/

Click here to join KuCoin

Concerns about KuCoin

• KuCoin is an exchange based in HongKong, although is not part of the business regime of China, it does fall under Chinese rule.
• KuCoin will not be a fiat gateway
• Exchanges are a very competitive market, with the likes of Exscudo and on the verge of being launched. KuCoin needs to work hard on their competitive edges to make this a success.
• Many pairs are already trading in established markets, with key market makers comfortable with the level of security these alternative exchanges provide
• KuCoin could have benefited from a name which describes their value proposition better.

Conclusion

The strong focus on marketing is a big bonus to create liquidity on KuCoin, users are incentivised to hold the KuCoin and to buy their cryptocurrencies on this exchange. It has an easy to use interface with a focus on making trading easy.

Click here to join KuCoin