VSCO, the popular photo editing app, has recently undergone a change in leadership with the appointment of Eric Wittman as its new CEO. Eric Wittman brings a wealth of experience to the position, having previously served as the Chief Revenue Officer and Chief Growth Officer at JLL Technologies, as well as the COO at design powerhouse Figma. Co-founder Joel Flory will now assume the role of Executive Chairman of the Board and Founder, while co-founder Greg Lutze will remain a board member and the Chief Experience Officer. This appointment is the culmination of a plan that was put into motion five years ago. Both co-founders had always intended to bring in a President who would learn the business and eventually assume the role of CEO.
Eric Wittman’s Experience
Eric Wittman has an impressive professional background, holding key positions in various companies prior to joining VSCO. He previously served as the General Manager at Atlassian and as the CEO of a music tech company called Songbird. Additionally, he held senior positions at Adobe, where he gained valuable experience in the tech industry. Before joining VSCO, Wittman served as the COO at Figma, a well-known design platform, where he played a crucial role in the company’s operations. He has also served as the Chief Revenue Officer and Chief Growth Officer at JLL Technologies. With his extensive experience in leadership roles and the tech industry, Eric Wittman is well-equipped to lead VSCO into its next phase of growth and development.
VSCO’s Strategic Direction
The appointment of Eric Wittman as CEO aligns with VSCO’s strategic direction and its five-year vision. The company has recognized the need to adapt to the changing needs and expectations of today’s creators. With the rise of AI-enabled image editing tools and the evolving landscape of photo-sharing apps, VSCO is committed to staying ahead of the curve and providing its users with innovative and relevant features. This strategic direction emphasizes the importance of catering to the unique requirements of creators and empowering them to showcase their work in the best possible way.
Recent Product Changes
To cater to the changing needs of creators, VSCO has made several recent product changes. One of the notable updates is the introduction of collaborative photo galleries called Spaces. These Spaces allow photographers to upload images around a specific theme and engage in discussions about their creative process. This feature promotes collaboration and community-building within the VSCO platform. Furthermore, VSCO has been making advancements towards becoming more than just a photo editing app. It has ventured into the realm of social networking for photographers, providing tools for sharing text-based posts and messages. With these updates, VSCO aims to enhance the overall creative experience and offer a comprehensive platform for photographers to connect and showcase their work.
In addition to addressing the needs of photographers, VSCO has also recognized the growing importance of video content creators. To cater to this demand, VSCO has introduced tools like Montage, which allows users to layer images and stitch photos and videos together. This feature enables video creators to enhance their storytelling capabilities and create compelling visual narratives. Alongside these tools, VSCO has also developed new filters specifically designed for video content. These filters offer video creators a range of options to enhance the aesthetic appeal and overall quality of their videos.
Statements from Co-founders
Co-founders Joel Flory and Greg Lutze have expressed their support for Eric Wittman as the new CEO of VSCO. Joel Flory, who is now assuming the role of Executive Chairman of the Board and Founder, believes that there has never been a better time for this transition. He expresses confidence in Wittman’s leadership and believes that his appointment will drive VSCO to new heights, fulfilling their mission to empower creators worldwide. Greg Lutze, who will continue as a board member and the Chief Experience Officer, echoes Flory’s sentiments and also expresses optimism about Wittman’s ability to lead VSCO towards further success.
Wittman’s Effective Appointment Date
Eric Wittman’s appointment as the CEO of VSCO is effective immediately as of September 19, 2023. With his extensive experience, strategic vision, and the support of the co-founders, Wittman is poised to lead VSCO into a new era of growth and innovation. He aims to build upon VSCO’s legacy of empowering creators and foster a global community of innovative and talented individuals. Wittman recognizes the immense potential that VSCO holds and is excited to work alongside the exceptional team at VSCO to continue innovating, inspiring, and connecting creators worldwide.
As VSCO continues to adapt to the changing landscape of the creative industry, it is clear that the appointment of Eric Wittman as CEO marks an important milestone in the company’s evolution. With his experience, strategic vision, and passion for empowering creators, Wittman is well-positioned to lead VSCO towards continued success and fulfill the company’s mission of providing a platform that inspires and connects creators from around the globe.
